It is a simple fact that strategically placing something quite visibly in front of consumers when they are in buying mode greatly increases the probability that it will be bought.
Point of sale displays are far more effective than plain cardboard boxes but even a simple dump bin piled high with a low cost product like tins of beans can zoom sales to unexpected highs. POS displays sell products. They catch the eye. Whether they are seemingly elaborate but low cost Free Standing Display Units or simpler Pallet Shrouds, they are automatic sales assistants that don’t require tea breaks or days off!
Attention Grabbing POS Displays
POS displays can be used to increase the sales of any product. Part of their secret is gentle disruption and intrusion into the consciousness of the passing consumer. Attracting attention is more than half the battle, and that is relatively easy to do with positioning, size and colour. More design tips and other useful information can be found in our Point of Sale Marketing Guide. contact ricky at popjn.com for more information.
Post time: Dec-09-2023