Your product display packaging design can effectively increase your sales. Packaging designs help attract the attention of potential customers walking around retail stores.
Before giving you display ideas, there are a couple of things that you have to do first. As a business owner, it’s up to you to make the crucial decisions that’ll lead you to an effective product display packaging design.
To help you make the right decisions, here are some idea help to get right answer.
What Is Your Brand Style?
Your display packaging design represents your brand. Even if you choose a design that highlights your product, you always want it to reflect your brand identity. This is how you create unique packaging that your customers can identify with. Whatever design you choose, it has to be aligned with your brand’s story.
2. What Is Your Product?
Your display packaging design should meet the needs of your product. After all, the goal of your packaging is to help you sell products. That means your packaging design should complement your product.
3. Who Is Your Target Market?
Another thing to consider is your target audience. Who are the people that you want to sell to? While you want a lot of people to buy your product, ensure that you’re attracting the right kind of customers. These are the ones who can appreciate what your product can bring. With that in mind, you need to create your display packaging design with your potential customers in mind. Put yourself in their shoes. What do they always think about? How do they make their buying decisions? If you can define this, you can position your packaging so it projects your product as a must-have.
4. Where Will Your Product Be Displayed?
You need to identify where your display box will be positioned so you’ll know what packaging designs are appropriate for them. There are different types of display packaging styles. There are those displayed on shelves, floors, checkout counters, etc. You have to realize that the product discovery journey varies depending on where the customers are.
If they see your product on the shelf, they will have more time to peruse it. Make sure it’s designed to stand out among the other products near it.
When your box is at the checkout counter, they also have time to look at your display. Give them the information they need so they can add it to their cart.
If your display box is on the floor, you want it to be interesting enough that people will stop and take a look at it.
Glass, acrylic, and cardboard are all great display box materials. They all have their benefits, but you might find that cardboard is the best option compared to the others.
There are 4 reasons why you should use a cardboard display box.
1. It’s Eco-Friendly
2. It’s Durable
3. It’s Customizable
4. It’s Cost-Efficient
Are You Ready to Design Your Product Display Box? YJ Display Can Help You Choose the Right Design.
Post time: Dec-23-2023